Build it and they (us) will advertise for us (them). Genius. If it works.
For a long time now web marketers have been struggling to get heard above the din of flashing web animations and banners. No longer. If you ever wondered how social networking giants Facebook and MySpace made money (and why [...]
“Physical” music sales are down. Forever. And they’re not alone. The question now isn’t if people will download music, but how. Will they steal it? Will they know they’re even breaking the law? Will they pay for it? Lot’s of record companies and big retailers seem confident they will. If [...]
While most newspapers are trying to stake bigger claims online, one new publication is pulling material off the Internet to be printed in ink. John Wilpers, editor in chief of BostonNow, a free weekday daily introduced last month, said he wanted to fill the paper with items that local bloggers submitted to the BostonNow Web [...]
Fair use protects competition by guaranteeing that companies can reverse engineer software so that their products will work and ‘interoperate’ with the products of their competitors. Fair use guarantees journalists, scholars and ordinary citizens the right to quote and abstract from others’ writings, and so buttresses basic rights of free expression. And fair use guarantees [...]
The rise of widgets was caused by several factors including the adoption of RSS, the expansion of the blogosphere, growth of social networks, fashion of self-expression and the democratization of the web at large. Originally, the goal of widgets was to simply deliver a miniaturized version of a specific piece of content outside of the [...]
A computer program that reads human expressions may bring an about-face in marketing….The software, or others like it, may put a new face on market surveys. For professor Deborah Small of The Wharton School, who recently examined the effects of facial expressions in charity ad campaigns, excitement surrounding these technologies is considerable. The real test, [...]
The music industry has long blamed illegal file sharing for the slump in music sales. But now, a key part of the industry is trying to harness file sharing to boost its own bottom line. Earlier this year, Clear Channel Communications Inc.’s Premiere Radio Networks unit began marketing data on the most popular downloads from [...]
