April 19, 2007 · 11:45 pm
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TV and the transparency of it’s advertising engine

TV watchers don’t want their shows interrupted by ads. Solution: Make the show the ad. That’s one approach being used by marketers as they try to keep consumers’ attention.

Read this item from the USA Today.

Previously from WNM:

  • Does TiVo hurt TV advertisers, or help them evolve?
  • Television’s obsoletion: The revolution will not be televised
  • The DVR places a wedge between TV Networks and Advertisers
  • How advertising will (learn to) evolve

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    Filed under Media Evolution, When New Meets Old

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