What’s New Media?

Television networks are slowly learning how to use the Internet to their advantage—new data from Nielsen//NetRatings shows that television web sites see a spike in usage during prime time. During the month of February, 40 percent of the time spent on NBC.com was spent between the hours of 8pm and 11pm EST. Competitors ABC and Fox also did well, with 30 percent of the time spent at ABC and 26 at Fox occurring during prime time.

Read this item from Ars and an article from the Wall Street Journal about the problem Internet TV viewing poses for local affiliate stations (subscription req’d).

Previously from WNM: Old Media, New Media or just Media? and “YouTube effect” outpaces “CNN effect”