Blogging for (corporate) bucks

The Internet has moved human interaction to a virtual dimension. The World Wide Web has helped create online communities that link to one another and form a complicated  web of interactions. Corporations that operate in these environs have begun to listen to the ‘voice’ of their communities and participate in  their ‘conversations’. Blogs are quickly emerging as a useful media of participating in consumer conversations. This article articulates the role  of blogs in a computer-mediated society with specific reference to its use in the business world.

This is the abstract from Srividya Raghavan’s Blogs and Business Conversations from the 2006 Journal of Creative Communications.  (A fee or subscription will be required to download the article, which may also be available via your college or university library.)  Previously from WNM:  Markets as Conversations