Before this week, advertisers were barred by PayPerPost Inc. from telling bloggers they can’t disclose the sponsorship, but bloggers were able to decide on their own whether or not to do so. Under the new policy, bloggers must disclose that they are accepting payment, either in the write-up or in a general disclosure policy on the blogger’s Web journal.
Read this AP story Bloggers Must Disclose Sponsored Posts. Backstory and commentary from MetaFilter. Previously from WNM: Polluting The Blogosphere: Pay-per-Post
Update: PayPerPost to launch disclosure badges, new tools; targets top 100 bloggers (1.30.07) and PayPerPosts: You’re going to have to live with them (2.1.07) from ZDNet
