The “Out there” crowd. A profile of online community attitudes.

People who are “Out There” are more likely to:

• Value fame as an “asset”
• Willing to share certain types of sensitive information on the web
• Believe it is appropriate to criticize their organizations on the web

There’s more of these than you might think – 69% of the population agrees with at least one of these statements!

View the report “Out There” (pdf) and visit The Attention Blog for more.  Commentary from the Read/Write Web.