But their online strategies may carry an even bigger risk. In seeking to appropriate the swagger and lawlessness of the blogosphere under the imprimatur of the so-called mainstream media, the broadcast news organizations may increase the chances of letting out information early on the Web — projected winners drawn from exit poll data, for example — that they have pledged to keep off the air on their main television outlets.
Read Election Night Viewing Includes Web’s Bells and Whistles from the New York Times with commentary from ZDNet.
