“Seamless Ad” allows for advertising without interruption of gaming

Video game developer and marketing company Nightlife Interactive has filed for U.S. patent protection for its brand of game advertising, known as the Seamless Ad. Created in conjunction with online marketing firm In Touch Media Group, the Seamless Ad allows players to click on advertisements without interrupting the game. Instead, an e-mail from the advertiser is sent to the player’s in-box.

Read this article from C|Net.  More “in-game advertising” from previous mentions on this blog.