Sooner or later, all “old media” companies find themselves threatened by a site or phenomenon on the Internet. We’ve seen it happen with the music industry, TV, newspapers, and many others. Sometimes, it takes a while for the old guard to discover what’s happening—that appears to be the case with Yell, which calls itself the world’s largest yellow pages publisher.
Read this article from Ars Technica and from Wikinews.
Also: Visit Yellowwikis to see for yourself.
*Help Whats New Media build a wiki knowledgebase around the issue of “Passing Off“
